Job Title:  Digital Marketing Manager – D’Addario Shanghai Trading Company

Working location:Shanghai

Job Summary:

The Digital marketing Manager is responsible for the successful design, implementation, and ongoing management of a diverse set of Digital Marketing strategies.  

This position will drive all China-based interactions between D’Addario and end users – the musician’s that so passionately care about finding the best tools for their trade. 

The successful candidate will work closely with local D’Addario Shanghai management as well as US headquarters to maximize customer engagement with the D’Addario portfolio of brands. 

Major Responsibilities/Activities:

Manage the strategy for all of D’Addario’s China-based on-line properties, directing user experience, and bringing creative vision to our online marketing.

Lead the development of a robust CRM strategy to identify, track, and effectively market to end users through current databases.  

Collaborate with IT and other stakeholders in the creation of a unified consumer database that is a data warehouse for all customer contacts

Understand and manage a variety of digital mediums to achieve marketing goals, measure and analyze results: SEO and SEM, on-line advertising, social media, e-mail, video, and mobile.

Lead social media strategy, monitoring mentions of D’Addario brands and products and create campaigns to build the size and engagement of the audience

Provide guidance and insight to D’Addario headquarters on effective strategies being pursued in China that may differ significantly from our approach to US based customer engagement

Identify content (video, images, etc.) development needs to better engage customers 

Develop a set of diverse tools by which we can capture additional names, contact information, and product interests from prospective customers.  

  Market to these customers to bring them from initial interest to sales conversion

Identify technology needs that would enable greater achievement of high level goals and operate with industry best-practices

Knowledge, Skills and Abilities:

Strong analytical skills and in-depth knowledge of all key forms of digital marketing, web analytics and reporting best practices with the ability to manage integrated campaigns from start to finish.

Skill in detail oriented project management and coordination.

Experience with managing budgets, analyzing and optimizing spending for results.

Excellent communication and interpersonal skills with the ability to work with technical, non-technical personnel or teams. Experience collaborating with creative marketing teams.

Comfortable with web design, navigation and graphic/UI standards.

Deep understanding of and/or experience with e-commerce,online-marketing,affiliate programs/relationships.

Deadline and results oriented, meeting project goals on time, to the quality expected and on budget

Experience with Exact Target or similar email/SMS/chat platform is helpful but not required 

Experience performing conversion analysis 

Musician background is ideal but not required

Qualifications:

Bachelor’s degree or higher, with preference to degrees in marketing, Ecommerce, or related business fields 

5+ years progressive web marketing and/or project management in dynamic environment.

3+  years experience developing integrated online media, social media, promotional and branding campaigns.

Working knowledge of best practices in Ecommerce and customer experience

Experience working across teams with multiple internal business units 

Microsoft office skills required, intermediate or higher Excel experience preferred 

Must be a self-starter that is able to thrive without a lot of direction from management

Success Factors: 

Excellent organization, communication, and people skills

Excited by entrepreneurial and creative thinking 

Highly passionate about leveraging technology to more effectively market products

High level of curiosity 

Achieve personal and project deadlines 

对此职位有兴趣者请将您的中英文简历，期待薪酬及个人照片发送至jack.jin@daddario.com